Keyword research (human) → structured prompts for first drafts (AI) → quality review and brand alignment (human) → SEO optimization (combined) → final review (human). AI-assisted, not AI-replaced.
Claude for long-form content (excels at complex instructions and consistency). Custom PHP for templating. SEO tools for keyword optimization. Version control for tracking iterations.
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Google doesn't penalize AI content — it penalizes unhelpful content. Every page needs genuine value, unique insights, factual accuracy, and natural reading flow. Raw AI output rarely meets these standards without editing.
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