Stakeholder interviews, user research (interviews, surveys, analytics), competitive analysis, content audit. Understanding before designing.
Sitemaps, user flows, card sorting. Low-fidelity wireframes establish structure without visual distractions. Fast to create, easy to iterate.
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Typography, color, imagery, brand application. Design system with reusable components ensures consistency. Every detail reinforces the brand.
Interactive prototypes tested with real users. Observe key tasks, identify pain points, iterate before development. Fix usability issues when they're cheap.
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