Code that helps search engines understand your content. Enables rich snippets — star ratings, FAQ dropdowns, pricing, event dates — in search results. Can increase CTR by 20-30%.
LocalBusiness (for local SEO), FAQ (expandable answers in results), Product (prices and reviews), Service (service descriptions), HowTo (step-by-step guides), BreadcrumbList (navigation trail).
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Add JSON-LD script tags in your page head. Test with Google's Rich Results Test. Monitor in Search Console. Most CMSs have plugins (Rank Math, Schema Pro) that automate implementation.
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