Immediate visibility, precision targeting, easy measurement, instant scaling. But you pay per click regardless of conversion, traffic stops when budget stops, and CPC can be $1-50+ depending on industry.
Takes 3-6 months for results, but returns compound over time. A #1 ranking drives free traffic for years. $24K invested in SEO producing 1,000 monthly visitors saves $3,000-5,000/month vs equivalent ad spend.
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Start with Google Ads for immediate leads while investing in SEO for long-term growth. As organic rankings improve, reduce ad spend on those keywords and reinvest into new opportunities.
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