Focus on keywords indicating buying intent. Map to your funnel: awareness (informational), consideration (comparisons/guides), decision (service pages/case studies). Not all keywords are equal.
Every piece should solve a specific problem. Write what customers search for, not what you want to talk about. Use "People Also Ask," Answer the Public, and competitor analysis.
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Target primary keyword, include related terms naturally, optimize title/meta, use proper headings, add internal links to service pages, include clear CTAs.
Track organic traffic growth, rankings, time on page, blog-to-lead conversion rate, and revenue attributed to content. It takes 3-6 months but compounds — one of the most powerful long-term marketing investments.
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